Texas A&M University has recently made significant strides in enhancing its athletic programs, marked by a landmark $515 million multimedia rights agreement and the potential recruitment of a standout football prospect, Jett Washington, nephew of the late NBA legend Kobe Bryant.
Historic Multimedia Rights Agreement
Under the leadership of Athletic Director Trev Alberts, Texas A&M has secured a 15-year multimedia rights deal valued at $515 million. This agreement, set to commence following the expiration of the university’s previous contract that provided $18 million annually, will now yield approximately $34 million per year. This substantial increase positions the deal as one of the most lucrative in contemporary college athletics. Playfly Sports, the entity behind the agreement, will also oversee Name, Image, and Likeness (NIL) initiatives for the university, aiming to expand brand collaborations and elevate the media presence of Texas A&M’s athletic programs.
Recruitment of Jett Washington
In tandem with this financial advancement, Texas A&M’s football program, led by Head Coach Mike Elko, is actively pursuing Jett Washington for its 2026 recruiting class. Washington, a versatile 6-foot-5, 200-pound athlete from Bishop Gorman High School in Las Vegas, Nevada, excels primarily as a safety but has demonstrated proficiency as a wide receiver, linebacker, and edge rusher. His athleticism extends beyond the football field, having contributed to his high school’s state championship in basketball. Notably, Washington is the nephew of the late Kobe Bryant, adding a layer of prominence to his athletic profile.
The potential addition of Washington, coupled with the enhanced financial resources from the multimedia rights deal, is anticipated to bolster Texas A&M’s competitiveness in collegiate athletics. These developments reflect the university’s commitment to elevating its athletic programs and attracting top-tier talent.
